The Easiest Method To Include An Up-sell

Amazon does it, EBAY does it, so why can’t you?

After all, up-selling is a technique employed by leading
e-commerce sites to boost their sales and though you may
be some light years away from them, this could be used by
you effectively too. And though this is a technique,
there is not a lot different from up-selling and selling
by themselves!

There are many ways you could up-sell a product, but before
we get into knowing the easiest method, know that an up-sell
is a product you wish to sell immediately after he has bought
the first one. Needless to say, the second product or the
product to be up-sold has to be related to the first product
bought by the customer.

To the point – The easiest method to up-sell is to work on
the 'checkout' page!

What you can do with the Checkout Page?

I’m not asking you to redesign the entire webpage. Follow
this process to uncover the easiest method to up-sell.

First, identify your webpage which you want to include the
upsell. It could be your product page, salesletter page,
your newsletter subscription page, your thank you page and
so on.
Then just add an option for them to include MORE products
before they 'checkout'.

So if it’s a newsletter subscription page, ask them if they
want to include a free trial offer to your other paid product
before they click "Register" on your newsletter page.

If your page is a salesletter webpage, give them an option
to include another of your product before they click the
"Order Now" button.

Here’s another example – if your webpage is a shopping cart,
you can always 'upsell' your prospects for them to add more
quantity of the product that they're buying.

The list goes on.

Here are some things you would like to watch out for while
up-selling:

- The product you up-sell needs to be somewhat related to
the product the customer bought. The closer the correlation,
the better it is for you because you'll get more sales.

- Write your up-selling ad as carefully and diligently as you
would have designed your sales ad. Just the fact that the
customer bought one product from you doesn’t mean he is sure
to buy another!

- Up-sell but don’t push – Pushing is bad for any form of
selling and the same applies in up-selling too. Inform the
customer about your product and leave the choice to him.
Also, bear in mind that you're adding more value to your
customer by offering greater solutions to them in your upsell
products.

The method to up-sell your product is not as tough as you
would have thought it to be. Basically, if you’re not
integrating any upsell in your sales funnel, you’re literally
losing money.

It'll cost you more time, effort and money to acquire a new
customer compare to selling to an existing customer who already
trust you and like your product.

Although the technicalities surrounding the deal make it a
slightly tough nut to crack, but I can tell you that it's
worth your time to explore this powerful marketing strategy.

===============================================================
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----- About the Author -----

Harpreet Arora has been contributing to online business since years and has been

successful with internet and affiliate marketing, working on several articles to help

people earn income online. Discover numerous tips on business and ways to succeed.

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How To Double Online Income In 72 Hours At No Cost

Would you like to know how to double your online INCOME in just 72 hours at no additional cost?
If you wouldn't, I can't understand why... especially since it's so easy.

Here's how you literally DOUBLE the income generated from your websites and emails in 72 hours. Revise your ad copy. It really is that simple. If you're getting even a trickling of visitors or subscribers, and you can increase your conversion rates by 3-5%, then you can often literally DOULBLE your bottom line.

You will often see the results of these changes...if you track them closely... in as little a 72 hours.

You've heard a hundred times that the headline is the single most important element in your copy. The reason is... because if the headline doesn't grab them and pull them in, you can't communicate with them. That includes the headlines for you emails which is really the subject line.

How do you come up with headlines that grab your readers and pull them further into the page. You talk about specific benefits (derived from product features) that THEY care about. You tell them how to avoid pain and increase pleasure using your products.

But how do you know what specific benefits they care about?  Your customers tell you!
 - They tell you in the testimonials that they send you.
 - They tell you in the questions they ask about the product.
 - They tell you in the testimonials they provide your competitors.
 - They tell you in the discussions that they have in online forums andc discussion lists.
 - They tell you in the feedback that they provide you through your feedback forms. You do ask for feedback after making a sale don't you?

Some people even ask for feedback when they don't make a sale. There's software mentioned in the free report I'll tell you about later that automates this feedback collection process.

All you really have to do is listen... and emphasize those things they are telling you that they care about ... in your copy. It really is that simple.

One way to do this is to make a list of all of your products features. Then translate those features into benefits.
How will each feature make your prospects' lives better? Use these facts, to generate as many benefits filled headlines as you can.

Next you begin testing to see which headline works best for you. Begin with the headlines that incorporate the things they've already told you that they care about. I'd begin with the benefit that was mentioned most often in the feedback.

Monitor the different results you get from each headline. Split-testing software is probably the best way to do this. If you have enough traffic, you will often see a big difference in only 2-3 days. If you don't have sufficient traffic, it will take a little long, or you can boost your traffic using a pay per clicks campaign.

You hear over... and over... and over again, test different headlines. Yet very few people do it. If you're not exactly sure how to monitor changes in conversion rates that your different headlines make, grab a complimentary copy of a 30 page report on the topic from me at: http://www.TheRealSecrets.com/thebook/headlines.html

It explains things very clearly. This report is an introductory version of a larger book on the topic.

Probably the most important thing that you can do today is spend a few hours working on your headlines. It literally can increase your bottom line by as much as 1000%. It's one of those things that YOU know that you need to do. If you don't constantly test new headlines, your marketing results most likely will not improve.

Get started now. I'm going to :-)
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Willie Crawford has been teaching others how to build an on-line business since late 1996. Frequently featured in radio, magazine and newspaper articles and interviews, Willie teaches the average guy what the top marketers are doing but seldom talking about. For example, Willie demonstrates the power of automated residual income through his system at:
http://www.ProfitAutomation.Com
Discover the secret now!

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Harpreet Arora has been contributing to online business since years and has been successful with internet and affiliate marketing, working on several articles to earn income online. Discover numerous tips on business and ways to succeed online at:
http://OnlineBizz.webs.com

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by: Push Button Income Inc.

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